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Advances in Advertising Research X: Multiple Touchpoints in Brand...

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... Tobias Klinke, Nader Fadl, Malte Christ 2 Preliminary Study: Content Analysis of Headline Capitalization in Magazine Ads.

Advances in Advertising Research X | SpringerLink

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This book addresses challenges and opportunities related to new advertising and consumer practices in brand communications with multiple touchpoints. It...

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Advances in Advertising Research X: Multiple Touchpoints in Brand...

Advances in Advertising Research X | SpringerLink