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Ten Minutes with Uwe Ellinghaus, Cadillac Marketing Director : Auto...
www.autoworldnews.com
It's good to be in New York. It was a significant auto show for resurgent American brand Cadillac, owing to the unveiling of the CT6 sedan that will be new top...
Cadillac CMO Uwe Ellinghaus on the brand's unique appeal in China
www.autonews.com
Cadillac's American heritage is something young Chinese customers appreciate, says Chief Marketing Officer Uwe Ellinghaus, and something German competitors...
Cadillac Marketing Boss Calls Germans "Sterile," Doesn't ...
www.caranddriver.com
— In our lively, must-read interview, Uwe Ellinghaus also says he wants to beat the Germans with American spirit. Read more at Car and Driver. › ca...
Cadillac: Rebuilding the American Dream | DMNews
www.dmnews.com
The 113-year-old automotive luxury brand revs up its marketing strategy to compete in a modern market.
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