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Prof. Dr. Sabine Kuester
www.wiwi-online.de
Kuester, Sabine, Monika C. Schuhmacher, and Claudia Grigull (2009), \"Consumer Evaluations of Intelligent Products,\" in Proceedings of the 16th IPDM Conference, Enschede, Holland (June 7-9).
Prof. Dr. Sabine Küster
www.wiwi-online.de
"Consumer Evaluations of Intelligent Products", Proceedings of the 16th IPDM Conference, June 7-9, 2009, Enschede, Holland, (mit Monika C. Schuhmacher und Claudia Grigull) "Managing Customers' Adoption Barriers. Mental Simulation and Benefit Comparison", AMA Winter Educators' Conference, February , 2009, Tampa, Florida,
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