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Charged EVs | BMW putting the fear of Tesla into its employees -...
chargedevs.com
“It's easy to fall into a closed way of thinking,” says session leader Jutta Schwerdtle. “This helps push people out of that.” On display at the event ...
BMW uses fear factor to rally staff in move to EVs | Automotive News...
europe.autonews.com
BMW has started putting staff through day-long events in Germany intended to warn them of the perils of not taking the electric-car revolution seriously. The...
BMW uses fear factor to rally staff in pivot to electrics | The Star
www.thestar.com
Apr 28, · The audience is composed of BMW AG employees flown in for a ... says Jutta Schwerdtle, a session leader who works in market research.
Why BMW uses Tesla electric cars to scare its staff into the future
www.greencarreports.com
When Tesla arrived on the scene 10 years ago, no major automaker took it very seriously—let alone thought it would cause the disruption it has in the...
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