Lucia Malär und Marketing - Info zur Person

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Lucia Malär Performance Implications and Implementation of …

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WebDissertation von Lucia Malär. Verlag Dr. Kovač Brand Personality, Marketing, Markenpersönlichkeit, Markenmanager, Konsumentenpersönlichkeit

ACKNOWLEDGEMENTS II SL'MMARY OF THE …

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WebPAPER I — Daniela Herzog and Lucia Malär 1 Consumers' Selves. Implications of their Construal Level for Marketing Theory and Practice PAPER II - Daniela Herzog, Lucia …

AMA Winter Academic Conference GBV

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WebAlisa Petrova, Andrea Kähr, Lucia Malär, Dominik Hauert Social Media Marketing and Willingness to Pay Premium Prices: A Multiple Mediation Model CC-68 Mona Mrad, …

AMA Winter Educators' Conference Marketing Theory and

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WebBettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer, Lucia Malär MANAGING CHANNELS AND CUSTOMERS Complaint Handling in B2B-lndustries: Determinants of …

AMA Winter Marketing - Educators' Conference …

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WebLucia Malär A Revised Concept of Brand Experience and Its Theoretical Linkage to Brand Attachment Dirk Fischer, Sandra Praxmarer-Carus Revisiting Consumer Ambivalence: A …

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Lucia Malär und Marketing Person-Info

Lucia Malär Performance Implications and Implementation of …

ACKNOWLEDGEMENTS II SL'MMARY OF THE …

AMA Winter Academic Conference GBV

AMA Winter Educators' Conference Marketing Theory and

AMA Winter Marketing - Educators' Conference …

Alle Infos zum Namen "Lucia Malär"