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Nader Fadl Bergische Universität WuppertalResearchGate
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Malte Christ. The use of all uppercase letters in advertising is prominent, across various media and product categories (Figure 1). Although ... Malte Christ. The use of all uppercase letters in advertising is prominent, across various media and product categories (Figure 1). Although ...
Construct Measurement in Advertising Research
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von L Bergkvist · · Zitiert von: 71 — The authors are grateful for the research assistance provided by Jan Reichel, Kris Qiang Zhou, Malte Christ, Nader Fadl, and Tobias Klinke ... von L Bergkvist · · Zitiert von: 71 — The authors are grateful for the research assistance provided by Jan Reichel, Kris Qiang Zhou, Malte Christ, Nader Fadl, and Tobias Klinke ...
Advances in Advertising Research X
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The Impact of Capitalization on Advertising Headline Readability. Tobias Langner, Tobias Klinke, Nader Fadl, Malte Christ. Pages Are Incomplete ... The Impact of Capitalization on Advertising Headline Readability. Tobias Langner, Tobias Klinke, Nader Fadl, Malte Christ. Pages Are Incomplete ...
Advances in Advertising Research X: Multiple Touchpoints in ...google.de
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... Newspaper Research. 82 Tobias Langner, Tobias Klinke, Nader Fadl, Malte Christ 2 Preliminary Study: Content Analysis of Headline Capitalization in Magazine Ads.
Wirkungsaspekte visueller WerbegestaltungARD MEDIA GmbH
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Malte Christ. The impact of capitalization on advertising headline readability. In: Bigné, Enrique/. Sara Rosengren (Hrsg.): Advances in advertising research X ... Malte Christ. The impact of capitalization on advertising headline readability. In: Bigné, Enrique/. Sara Rosengren (Hrsg.): Advances in advertising research X ...
The Impact of Capitalization on Advertising Headline ...
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von T Langner · · Zitiert von: 2 — Tobias Langner, Tobias Klinke, Nader Fadl, Malte Christ. 1. Introduction. YOU´RE NOT YOU WHEN YOU´RE HUNGRY. SNICKERS SATIS-. FIES. The use of all uppercase ... von T Langner · · Zitiert von: 2 — Tobias Langner, Tobias Klinke, Nader Fadl, Malte Christ. 1. Introduction. YOU´RE NOT YOU WHEN YOU´RE HUNGRY. SNICKERS SATIS-. FIES. The use of all uppercase ...
The Impact of Capitalization on Advertising Headline ...
www.researchgate.net
Malte Christ at Bergische Universität Wuppertal. Malte Christ · Bergische Universität Wuppertal. Request Full-text Paper PDF. Request full-text PDF. To read the ... Malte Christ at Bergische Universität Wuppertal. Malte Christ · Bergische Universität Wuppertal. Request Full-text Paper PDF. Request full-text PDF. To read the ...
Advances in Advertising Research X | SpringerLink
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This book addresses challenges and opportunities related to new advertising and consumer practices in brand communications with multiple touchpoints. It...
Effect of typeface, letter case and position on recognition ...
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LangnerTobias KlinkeNader FadlMalte Christ. Business. European Advertising Academy The use of all uppercase letters in advertising is prominent, across ... LangnerTobias KlinkeNader FadlMalte Christ. Business. European Advertising Academy The use of all uppercase letters in advertising is prominent, across ...
The Impact of Capitalization on Advertising Headline ...
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Authors: Tobias Langner, Tobias Klinke, Nader Fadl, Malte Christ. List of references. Arditi, A. and J. Cho. (2007), “Letter case and text legibility in ... Authors: Tobias Langner, Tobias Klinke, Nader Fadl, Malte Christ. List of references. Arditi, A. and J. Cho. (2007), “Letter case and text legibility in ...
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| Frank Harms Alexander Fischer Nader Fadl | Rupert Hofmann Daniel Bruns Frederik Marx | Peer Christ Bernd Leis |
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