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Event - IVBNwww.ivbn.nl › event-detail › de-winkelvernieuw...

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Marie-Anne Simons MindLogyx Retail. Gertjan Slob Locatus. Jeroen Smits Werelhave. Bart van Twillert Unibail-Rodamco. Martijn Vlasveld

Do People Connect With Brands At An Emotional Level? | GreenBook

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Brands want to engage with us at an emotional level. So emotional benefits must be key to understanding what motivates people to buy, right? Perhaps not!

In Theory There Is No Difference Between Theory And Practice. In...

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I propose that your job as a researcher on the corporate side is to develop a theory of your brand. Your job as a research supplier is to provide research that...
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