This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and, Rethinking Strategic Relationship Marketing, Hougaard, Søren / Bjerre, Mogens, Buch
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Soren Hougaard The Relationship Marketer ISBN 10: 3642032427 ISBN 13: 9783642032424 SubTitle: Rethinking Strategic Relationship Marketing ReleaseYear: 2009 Published by: Berlin Springer Edition: 2nd ed. Cover: Gebunden Cover Format: 235x155x mm Pages: 230 Weight: 513 Language: Englisch Employee: Autor: Soren Hougaard, Mogens Bjerre Warengruppe: HC/Wirtschaft/Management Unser Preis:53,45 Euro NEUWARE - Portofrei innerhalb Deutschlands! Beschreibung: In 'The Relationship Marketer', Søren Hougaard and Mogens Bjerre explain how the concept of the dyad.
The Relationship Marketer: Rethinking Strategic Relationship Marketing, Second Edition - Mogens Bjerre, Soren Hougaard, Review From the reviews of the second edition: “There is a solid theoretical grounding for each chapter that would appeal to both