Marty Neumeier Person-Info 

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One Group – One Brand. United under the KLINGER brand umbrella

www.klinger-international.com
You, as our customers, play a central role in this – according to branding guru, Marty Neumeier: "A brand is not what you say it is, it’s what they say it is." "They", refers to you, our customers. It is your perception that counts and that acts as our beacon. Our customers make us what we are: ”trusted. worldwide.”

How to create a memorable brand experience | Design Councilwww.designcouncil.org.uk › news-opinion › how-cr...

www.designcouncil.org.uk
Let me refer to Marty Neumeier, author of The dictionary of brand. He defined it as: “all the interactions people have with a product, service, or organization; the ...
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