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Four Display Ad Trends Predicted to Develop in PerformanceIN
performancein.com
With so many new technical innovations showcased in 2014, the next 12 months will no doubt deliver a wealth of new initiatives. Rachel Powney, Marketing...
Food for Thought: Five Innovative Approaches to App Monetisation -...
performancein.com
Global mobile adoption has already reached the 50% mark, and by will climb to 80%. As usage becomes almost ubiquitous, smartphones are changing online...
Nearly three-quarters of US advertisers shift spend to programmatic...
www.rapidtvnews.com
... and highly relevant,” said Rachel Powney, marketing director for EMEA at OpenX. “For these reasons, investment has rapidly increased [for ...
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