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A Cross-National Observation of Counter-Cultural Consumer …

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Webby Katja Gelbrich, Holger Roschk and Rufina Gafeeva Executive summary Many empirical studies in cross-cultural marketing show that consumer choice and behaviour are driven …

Marketing ZFP - Beck eLibrary

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Web150–162 A Cross-National Observation of Counter-Cultural Consumer Behaviour Katja Gelbrich, Holger Roschk, Rufina Gafeeva Katja Gelbrich, Holger Roschk, Rufina …

Paper on countercultural behavior presented at Frontiers in KU

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Web28 Jun · Katja Gelbrich and Rufina Gafeeva (former Master student at WFI) presented the paper “Countercultural Service Usage. A Cross-national Observation of Starbucks …

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Katja Gelbrich
Holger Roschk
Erik Hoelzl

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Vorname "Rufina" (52)
Name "Gafeeva" (1)

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Rufina Gafeeva und Cross-National Person-Info

A Cross-National Observation of Counter-Cultural Consumer …

Marketing ZFP - Beck eLibrary

Paper on countercultural behavior presented at Frontiers in KU

Alle Infos zum Namen "Rufina Gafeeva"