Tatjana Sabel und B2B - Info zur Person

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B2B Brand Management - Philip Kotler, Waldemar Pfoertsch - Google...

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As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential...

B2B Brand Managementbooks.google.com › books

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51 Mirko Caspar, Achim Hecker, and Tatjana Sabel, “Markenrelevanz in der Unternehmensfuehrung – Messung, Erklaerung und empirische Befunde fuer B2B-Maerkte ...

La gestione del brand nel B2B - Philip Kotler (Economiste), Waldemar...

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In un'epoca di ipercompetizione, globalizzazione ed evoluzione tecnologica sempre più accelerata, le imprese sono costrette ad accrescere i propri sforzi per...

Brand Management Waldemar Pfoertsch_3 pptx - Tài liệu text

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Mirko Caspar, Achim Hecker, and Tatjana Sabel, “Markenrelevanz in der Unternehmensfuehrung – Messung, Erklaerung und empirische. Befunde fuer B2B-Maerkte”, ...

Rebranding and repositioning a global power brand: Accenture ...docplayer.net › Rebranding-and-repositi...

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That s an 3 Mirko Caspar, Achim Hecker, and Tatjana Sabel, Markenrelevenz in der Unternehmnensfuehrung Messung, Erklaerung und empirische befunde fuer B2B ...