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How Can Diversity Give a Company a Competitive Edge? | Your Business
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How Can Diversity Give a Company a Competitive Edge?. In today's global competitive arena, successful companies capitalize on diversity and inclusion as a...
Marketing Strategy Theories | Your Business
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Marketing Strategy Theories. Marketing strategy indicates the company's approach to marketing. Marketing theories, in turn, shape the manager's frame of mind...
Horizontal vs. Vertical Strategic Alliances | Your Business
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Horizontal vs. Vertical Strategic Alliances. Strategic alliances are a type of cooperative strategy whereby independent firms work together in a mutually...
Need-Based Motivation vs. Cognitive-Based Motivation | Your Business
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Need-Based Motivation vs. Cognitive-Based Motivation. Motivation is the study of the reasons behind people's behavior. Need-based and cognitive-based theories...
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