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W Herbert L Allsopp: Mobilizing entertainment for social change in...
landofsixpeoples.com
The young Bert Allsopp, who had returned to British Guiana at the age of 23 with an MSc in Fisheries Science, decided to use Sam Chase and vaudeville as a strategy in promoting the use of skinfish. The campaign faced several challenges, including harvesting, cultural and religious beliefs, and nutritional practices.
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