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Identifying demand effects in a large network of product categories -...

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Sarah Gelper, Ines Wilms, Christophe Croux. Year of publication: March Authors: Gelper, Sarah; Wilms, Ines; Croux, Christophe: Published in: Journal of ...

[ ] Identifying Demand Effects in a Large Network of Product...

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Authors:Sarah Gelper, Ines Wilms, Christophe Croux. (Submitted on 4 Jun 2015). Abstract: Planning marketing mix strategies requires retailers ...

Journal of Retailing | Vol 92, Issue 1, Pages P1-P8, (March...

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Identifying Demand Effects in a Large Network of Product Categories. Original research article: Pages Sarah Gelper, Ines Wilms, Christophe Croux.

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Ines Wilms und Gelper Person-Info

Identifying demand effects in a large network of product categories -...

[ ] Identifying Demand Effects in a Large Network of Product...

Journal of Retailing | Vol 92, Issue 1, Pages P1-P8, (March...