Bas Grobben - Bücher - alle Infos bei Yasni.de

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Corporate Social Responsibility in a Globalizing Worldgoogle.de

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... Bas Grobben “'Too Good to be True!' The Effectiveness of CSR History in Countering Negative Publicity.” Journal of Business Ethics 85(S2):273–

The Future of Luxury Brands: Artification and Sustainabilitygoogle.de

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... Bas Grobben (2009). “'Too Good to be True!' The Effectiveness of CSR History in Countering Negative Publicity.” Journal of Business Ethics 85, no. S2:

Communicating Corporate Social Responsibility in the Digital Era

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www.ama.org/events-training/Conferences/Documents AMA- Marketing-Public-Policy-Proceedings.pdf Vanhamme, Joëlle, and Bas Grobben.

Conscience Economy: How a Mass Movement for Good is Great ...

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Vanhamme, Joëlle, and Bas Grobben. "Too Good to Be True! The Effectiveness of CSR Fiistory in Countering Negative Publicity." Journal of Business Ethics

Corporate Social Responsibility in a Globalizing World

books.google.com

Vanhamme, Joëlle, and Bas Grobben “'Too Good to be True!' The Effectiveness of CSR History in Countering Negative Publicity.

Conscience Economy: How a Mass Movement for Good is Great for...

books.google.de

A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic....

Responsible People: The Role of the Individual in CSR,...

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This book brings the focus of corporate responsibility back to the people who are driving change in contemporary practice. Expanding current conceptualizations...

連鎖超市促銷傷害危機對消費者品牌忠誠的影響研究 - 花海燕 - Google Books

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激烈的市場競争使得越來越多的連鎖企業將促銷作為現代商戰的利器頻繁使用。但在這一過程中，由於企業促銷失當而導致消費者人身、財務受到傷害的案例很多。危機發生後消費者的感知風險和購買意願會不會受到影響？即是研究連鎖超市在促銷傷害危機發生後，消費者的品牌信任及品牌忠誠變化。

양심 경제: 착한 회사가 위대한 성공을 낳는다 - 스티븐 오버먼 - Google Books

books.google.de

이제는 ‘소비’의 시대가 아니라 ‘참여’의 시대다!소비자의 구매 욕구를 자극하는 데 그쳐서는 안 된다뭔가 중대한 일에 참여하고픈 생각을 불러일으켜야 한다선은 이익의 원천, 신용은 최고의 화폐손익만을 생각하는 과거의 기업 운영방식은 그 수명을 다해가고 있다. 이제 기업은 스스로 원하지...

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Bücher Bas Grobben